Forget views. A NikeFootball global feature is a win. Especially when everything’s made 100% local. With Nike shifting to Never Done, we went with Nunca Para. Less literal punch, better cultural fit. The task: make it matter for a club that’s done it all.
First move: a “Nike is here” moment. At the year’s first training, players were met by fans cheering non-stop; a huge Just Do It on the pitch said the rest.
Next came the kit launch: after the Matías Almeida film on nikefootball , our manifesto dropped on Olimpia’s feed. OOH, print, store windows, and activations completed the launch.