Meta Sports stepped in as Olimpia’s sponsor before Nike. A multibrand with no pedigree, publicly doubted to be up to the job. The task was simple and unforgiving: earn the badge, don’t borrow it.
We opened with a bold move. We “hacked” our own homepage and looped one of the most painful moments in Olimpia’s history, the clip every fan still winces at. Then we dropped the launch film to nail the point: history isn’t erased. Ours, with its light and shadow, we wouldn’t trade for anything. That’s how the brand found an authentic voice.
Later, we produced a music video to launch the kit. The effect was real: store traffic up 30%, sales up 400%. Skepticism turned into lines at the register.